1.2.2 Market research
What students need to learn:
The purpose of market research:
Methods of market research:
The use of data in market research:
The purpose of market research:
- to identify and understand customer needs
- to identify gaps in the market
- to reduce risk
- to inform business decisions.
Methods of market research:
- primary research: survey, questionnaire, focus group, observation
- secondary research: internet, market reports, government reports.
The use of data in market research:
- qualitative and quantitative data
- the role of social media in collecting market research data
- the importance of the reliability of market research data.
market_research_slides.pptx | |
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market_research_starter.docx | |
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secondary_research_activity__1_.pptx | |
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market_research_activity_with_data.docx | |
File Size: | 51 kb |
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market_research_long_activity.docx | |
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secondary_research_investigation_task__1_.docx | |
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The rise of social media and market research
social-media-as-market-research.ppt | |
File Size: | 2252 kb |
File Type: | ppt |
social-media-as-market-research.pdf | |
File Size: | 568 kb |
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