1.2.3 Market segmentation
What students need to learn:
How businesses use market segmentation to target customers:
How businesses use market segmentation to target customers:
- identifying market segments: location, demographics, lifestyle, income, age
- market mapping to identify a gap in the market and the competition.
market_segmentation.pptx | |
File Size: | 1214 kb |
File Type: | pptx |
sweets_market_segments.pptx | |
File Size: | 580 kb |
File Type: | pptx |
business_activity_market_segmentation.doc | |
File Size: | 308 kb |
File Type: | doc |
1.2_quantitative_skills_worksheet.docx | |
File Size: | 127 kb |
File Type: | docx |
We will now go to a computer room. Here you must create a colour A4 poster explaining:
- What market segmentation is
- The different way a market can be segmented
- Give an example of a business that has a wide product range that is targeted at different segments
- Explain the importance of market segmentation
1.2.3 MARKET MApping
market_mapping_powerpoint.pptx | |
File Size: | 318 kb |
File Type: | pptx |
market_segmentation_multiple_choice.pptx.docx | |
File Size: | 116 kb |
File Type: | docx |
market_segmentation_multiple_choice_answers.pptx.docx | |
File Size: | 116 kb |
File Type: | docx |
market_segmentation_and_market_mapping_activity.pptx.docx | |
File Size: | 124 kb |
File Type: | docx |
market_segmentation_and_markey_mapping_worksheet__3_.docx | |
File Size: | 26 kb |
File Type: | docx |