1.4.3 The marketing mix
What students need to learn:
What the marketing mix is and the importance of each element:
How the elements of the marketing mix work together:
What the marketing mix is and the importance of each element:
- price, product, promotion, place.
How the elements of the marketing mix work together:
- balancing the marketing mix based on the competitive environment
- the impact of changing consumer needs on the marketing mix
- the impact of technology on the marketing mix: e-commerce, digital communication.
marketing_mix.pptx | |
File Size: | 1145 kb |
File Type: | pptx |
marketing_mix_starter_normal.docx | |
File Size: | 169 kb |
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marketing_mix_wordsearch__1_.doc | |
File Size: | 125 kb |
File Type: | doc |
dragons_den_marketing_mix_activity__1_.doc | |
File Size: | 25 kb |
File Type: | doc |
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