promotion
What students need to learn:
Promotion:
Promotion:
- appropriate promotion strategies for different market segments: advertising, sponsorship, product trials, special offers, branding
- the use of technology in promotion: targeted advertising online, viral advertising via social media, e-newsletters.
promotion_powerpoint_new_spec_theme_2.pptx | |
File Size: | 918 kb |
File Type: | pptx |
promotion_workbook.docx | |
File Size: | 1463 kb |
File Type: | docx |