MARKETING
Learning Objectives:
To understand the following key terms (AO1):
To apply how large businesses use market research. (AO2) To evaluate the uses and limitations of using market research. (AO3) |
Specification:
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Give an advantage and disadvantage of each method of market research
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1.1_marketing.pptx | |
File Size: | 2655 kb |
File Type: | pptx |
Key terms:
MARKET RESEARCH - the process of gaining information about customers, competitors and market trends through collecting primary and secondary data
PRIMARY DATA - information that has been gathered first hand by you (e.g questionnaire)
SECONDARY DATA - information that already exists and has been gathered from elsewhere (on-line etc)
MARKET RESEARCH - the process of gaining information about customers, competitors and market trends through collecting primary and secondary data
PRIMARY DATA - information that has been gathered first hand by you (e.g questionnaire)
SECONDARY DATA - information that already exists and has been gathered from elsewhere (on-line etc)
Why do you think market research is so important?
- Reduces risk of failure
- Understand customer needs
- Understand customer trends
- Can understand position of products in the market
Key terms:
QUANTITATIVE DATA - data that can be expressed as numbers and analysed
QUALITATIVE DATA - data about opinions, judgements and attitudes
SURVEY - research involving asking questions to respondents (people or organisations)
QUESTIONNAIRES - a list of questions to be answered by respondents designed to give information about consumers' tastes
MARKET SEGMENT - part of a market that contains a group of buyers with similar buying habits
QUANTITATIVE DATA - data that can be expressed as numbers and analysed
QUALITATIVE DATA - data about opinions, judgements and attitudes
SURVEY - research involving asking questions to respondents (people or organisations)
QUESTIONNAIRES - a list of questions to be answered by respondents designed to give information about consumers' tastes
MARKET SEGMENT - part of a market that contains a group of buyers with similar buying habits
market_research_poster.docx | |
File Size: | 188 kb |
File Type: | docx |
https://econsultancy.com/blog/63710-telling-stories-five-successful-marketing-examples/
http://www.adweek.com/video/dove-little-girls-123581
http://www.adweek.com/video/dove-little-girls-123581
1.1_marketing_actvity.docx | |
File Size: | 40 kb |
File Type: | docx |
Plenary:
Homework:
marketing_activity_worksheet.docx | |
File Size: | 24 kb |
File Type: | docx |