product life cycle
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1.3_product_life_cycle.pptx | |
File Size: | 1007 kb |
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1.3_product_life_cycle_starter_activity.docx | |
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Starter Activity: What is your life cycle from birth to death? What different stages do you go through in life?
Key term: PRODUCT LIFE CYCLE - The product life cycle model describes the typical stages a product goes through during its life. Each product is likely to go through 5 main stages. These are research and development, launch/introduction, growth, maturity/saturation and decline. Products are then withdrawn.
Key term: PRODUCT LIFE CYCLE - The product life cycle model describes the typical stages a product goes through during its life. Each product is likely to go through 5 main stages. These are research and development, launch/introduction, growth, maturity/saturation and decline. Products are then withdrawn.
life_cycle_graph_and_characteristics.docx | |
File Size: | 141 kb |
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Plenary: Why do you think Lucozade is so successful?
product portfolio
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1.3_product_life_cycle.pptx | |
File Size: | 2618 kb |
File Type: | pptx |
1.3_product_life_cycle_starter_activity.docx | |
File Size: | 38 kb |
File Type: | docx |
A 'portfolio' is a collection, so a product portfolio analysis looks at a firm's collection of products in order to decide what to do next. A good way of doing this is using the Boston Matrix. This model looks at products in terms of their share of the market and the growth of that market.
What do you think the following products are?
Sony MP3 Player
Apple iPad
Dell Laptop
Cadbury's Dairy Milk
Honda Electric Car
Pot Noodle
M&S Suit
Carling Lager
Dyson Hoover
GTA V
Sony MP3 Player
Apple iPad
Dell Laptop
Cadbury's Dairy Milk
Honda Electric Car
Pot Noodle
M&S Suit
Carling Lager
Dyson Hoover
GTA V
All businesses want a balanced portfolio - a mixture of products (not dogs!). Cash cow finance can be used to promote and develop stars and question marks. Problems arise if a business has too many cash cows and its needs to be thinking about the future. Too many question marks is a big risk and can cost a lot of money to promote.
1.3_product_life_cycle_activity.docx | |
File Size: | 146 kb |
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boston_matrix_worksheet__3_.pptx | |
File Size: | 108 kb |
File Type: | pptx |