setting marketing objectives
Learning Objectives:
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Specification:
Marketing objectives include:
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Key term: MARKETING - The anticipating and satisfying of customers' wants in a way that delights the consumer and also meets the needs of the organisation.
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This unit of your work will look at the objectives set by a business's marketing department.
Key term: MARKETING OBJECTIVES - The goals of the marketing function in an organisation.
Marketing objectives depend on the aims and priorities of an organisation and can be categorised in a number of ways:
- Sales volume and sales value
- Market size
- Market and sales growth
- Market share
- Brand loyalty
types_of_marketing_objectives.pptx | |
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marketing_objectives_activities.docx | |
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16_market_share_worksheet.doc | |
File Size: | 370 kb |
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market_share__answers.doc | |
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benefits_and_influences_on_marketing_objectives.pptx | |
File Size: | 75 kb |
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marketing_objectives_factsheet.docx | |
File Size: | 4051 kb |
File Type: | docx |