strategic direction: choosing which markets to compete in and what products to offer
Learning Objectives:
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Specification:
Strategic direction to include the Ansoff’s Matrix and value of:
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choosing_markets_and_products_slides.pptx | |
File Size: | 2227 kb |
File Type: | pptx |
ansoff_matrix_fact_sheet.docx | |
File Size: | 37 kb |
File Type: | docx |
ansoff_matrix_questions.docx | |
File Size: | 74 kb |
File Type: | docx |
stagecoach_case_study.docx | |
File Size: | 2399 kb |
File Type: | docx |
http://www.tutor2u.net/business/presentations/marketing/marketingenvironment/default.html
http://www.tutor2u.net/business/presentations/strategy/ansoff/default.html
http://www.tutor2u.net/business/presentations/marketing/marketingstrategy/default.html
http://www.tutor2u.net/business/blog/samsung-boston-matrix-culture-and-dividend-yield
http://study.com/academy/lesson/competitive-advantage-the-importance-of-strategic-marketing.html
http://www.tutor2u.net/business/presentations/strategy/shortrunlongrun/default.html