understanding customer needs
Learning Objectives:
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Specification:
• customer needs are central to starting a business • how to collect and interpret primary and secondary market research in the context of starting a new business; the difference between qualitative and quantitative research data • the value of market knowledge through direct customer contact |
Starter:
1.2_understanding_customer_needs__v.2.pptx | |
File Size: | 1488 kb |
File Type: | pptx |
1.2_understanding_customer_needs_starter_activity.docx | |
File Size: | 36 kb |
File Type: | docx |
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Question: Why is it so important for a business to know what its customers want?
Key term: Survey - research involving asking questions of people or organisations
Key term: Respondents - those who provide data for a survey usually by answering questions in a questionnaire or interview
Key term: Questionnaire - a list of questions to be answered by respondents, designed to gather information about consumers' tastes
Key term: Focus Group - in market research, a group of people brought together to answer questions and discuss a product, brand or issue
Key term: Observation - Looking at and recording how people or other businesses behave
Key terms: Experiments/Prototypes - building and trialing early versions of a product
Key term: Respondents - those who provide data for a survey usually by answering questions in a questionnaire or interview
Key term: Questionnaire - a list of questions to be answered by respondents, designed to gather information about consumers' tastes
Key term: Focus Group - in market research, a group of people brought together to answer questions and discuss a product, brand or issue
Key term: Observation - Looking at and recording how people or other businesses behave
Key terms: Experiments/Prototypes - building and trialing early versions of a product
Question: Please try to give 2 advantages and 2 disadvantages of each of the above primary market research methods.
1.2_understanding_customer_needs_activity_mcr.docx | |
File Size: | 14 kb |
File Type: | docx |
Learning Objectives:
|
Specification:
• customer needs are central to starting a business • how to collect and interpret primary and secondary market research in the context of starting a new business; the difference between qualitative and quantitative research data • the value of market knowledge through direct customer contact |
1.2_understanding_customer_needs__2_.pptx | |
File Size: | 1947 kb |
File Type: | pptx |
1.2_understanding_customer_needs_starter_activity.docx | |
File Size: | 36 kb |
File Type: | docx |
Key term: SECONDARY (OR DESK) RESEARCH - the process of gathering secondary data, which is information that has already been gathered such as sales records, government statistics, newspaper articles or reports from market research groups.
Key term: QUALITATIVE DATA - information about opinions, judgements and attitudes.
Key term: QUANTITATIVE DATA - data that can be expressed as numbers and can be statistically analysed.
Key term: QUALITATIVE DATA - information about opinions, judgements and attitudes.
Key term: QUANTITATIVE DATA - data that can be expressed as numbers and can be statistically analysed.
Question: What do you think the advantages and disadvantages of secondary market research are?
secondary_research_activity.pptx | |
File Size: | 101 kb |
File Type: | pptx |
1.2_understanding_customer_needs_activity.docx | |
File Size: | 52 kb |
File Type: | docx |
tesco_over_to_you.pptx | |
File Size: | 1328 kb |
File Type: | pptx |
Homework:
secondary_research_investigation_task.docx | |
File Size: | 14 kb |
File Type: | docx |