understanding markets and customers
Learning Objectives:
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Specification:
Marketing research should include:
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market_research.pptx | |
File Size: | 957 kb |
File Type: | pptx |
market_research_and_market_mapping_exam_questions.docx | |
File Size: | 12 kb |
File Type: | docx |
Learning Objectives:
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Specification:
Interpretation of marketing data should include:
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market_analysis.pptx | |
File Size: | 1445 kb |
File Type: | pptx |
extrapolation.docx | |
File Size: | 5184 kb |
File Type: | docx |
market_analysis_factsheet.docx | |
File Size: | 1919 kb |
File Type: | docx |
Learning Objectives:
To understand the interpretation of price and income elasticity of demand data. To understand the value of the concepts of price and income elasticity of demand to marketing decision makers. |
Specification:
You should be able to interpret price and income elasticity of demand data and be able to analyse the impact of changes in price and income on revenue (you do not need to be able to calculate these). |
price_and_income_elasticity_of_demand.pptx | |
File Size: | 4660 kb |
File Type: | pptx |
price_elasticity_of_demand_and_income_elasticity_of_demand.docx | |
File Size: | 1466 kb |
File Type: | docx |
elasticity_factsheet.docx | |
File Size: | 837 kb |
File Type: | docx |
price_elasticity_of_demand_calculations.docx | |
File Size: | 19 kb |
File Type: | docx |
Learning Objectives:
To learn about the use of data in marketing decision making and planning. |
Specification:
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elasticity_observation_lesson_powerpoint.pptx | |
File Size: | 2503 kb |
File Type: | pptx |
elasticity_observation_lesson_workbook_pack.docx | |
File Size: | 1888 kb |
File Type: | docx |
price_elasticity_of_demand_calculations.docx | |
File Size: | 19 kb |
File Type: | docx |